W Hotel Seoul - Confused Image by Tyler Wood

The chic interior and design coupled with their advertising of young, trendy people partaking in art and fashion along side their support of equal treatment and innovation tells the tale of a sleek, modern hotel brand that caters to the young and progressive. Pushing the ideas of equality and art also infers the idea that they are open to foreign exchange and cultural openness. That’s what I thought – until I stayed there.

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